Research that makes work easier to understand.
Independent studies about how companies attract people, communicate with candidates and build a visible employer brand. Each project includes the method, evidence and a simple explanation of what the data means.
Research library
Open any study as a standalone landing page. New research can be added here without creating a new website.
What Makes Cyprus Tech Employer Brands Distinctive?
An independent study of 30 Cyprus tech employers, 90 job ads and 30 career pages — exploring how clearly employers communicate candidate value and how distinctive those messages really are.
The Life After NO
Research about rejection messages, what happens after a “no”, and how candidate communication can keep trust and future interest in the company.
Tech Brand Watch · Beyond Vacancies
How 25 Russian tech brands show their engineering life beyond vacancy ads — content, events, communities, education, research, open source and more — and where 2GIS Tech stands. Updated weekly.
About the author
Olesia Botsieva is an HR marketing and employer brand professional working with tech audiences, recruitment marketing, research and analytics.